The Value of Expert Link Building
There are a variety of reasons why website owners should consider hiring a link building expert. Link building plays a very important role in a successful online marketing campaign. Acquiring backlinks from other sites is one of the best ways to improve your search engine ranking positions. However, if done incorrectly it can destroy your site’s rankings. A professional link builder concentrates on acquiring ‘juice’ and even more importantly traffic from relevant websites within your niche to increase rankings and traffic. Although link building sounds simple enough, it is extremely difficult and time-consuming. This is because of how Google sorts through and measures the value of links.
Link Building “Experts”
Most link building consultants, so-called “experts” and SEO companies only acquire directory and article links. However, even when done correctly, these techniques alone will not fulfill the full potential of a competitive and robust link building campaign. Self-optimizers, inexperienced SEO’s and business owners usually do the poorest job of link building, simply because they have just enough knowledge to mess things up. Far too often we’ve witnessed amateur link builders erase high rankings and bury good websites by submitting them to the wrong directories or associating clients’ sites with ‘bad neighborhoods’ or networks.