Search engine optimization involves much more than keyword placement, meta tags and basic submissions…
Website Optimization / Onpage SEO
Once the target keywords are chosen, it’s time to place those keywords throughout your site in locations proven to help websites perform well on search engines. In order for a website to rank high for a particular term, it must be the most relevant site to that given term. In other words; Google must be absolutely sure that your website is about that term before it can place you there amongst the competition. In order to be the most relevant you must have pages focusing on your targeted terms, with those terms in the header, headings, content, links, metas, and other various places proven to effectively increase rankings.
The GOOGLEBOT needs to be able to crawl through your site and by time it gets done reading it must feel that that page is the most relevant page to what the visitors are looking for. We will use a variety of professional white hat SEO techniques to not only make your site the most search engine friendly and relevant; but also to ensure all content is pure and natural.
Domain Optimization & Validation
Technical SEO strategy is one of our favorite SEO services. A good rule of thumb is to always make sure you’re HTML and CSS coding is validated. The last thing your site needs is for a search engine spider to come to it and get stuck, lost, or to fall off a broken path because of some coding you missed. Each search engine has its own spiderbot, and each bot reads your site differently. However, no matter how they read your site, your coding must be written correctly so that they can read your whole site. Another variable in most engines algorithm is load time. Most website owners don’t realize how much faster their site could be if they only validated their web pages. We also work with redirecting, rewriting and programming. We will make sure your whole sites is indexed, the bots only go to the pages of your desires, your site is canonicalized and all 301, 404, 501′s are in place.
“Surveys show that over 85% of internet users find new websites by using search engines. Other surveys show that after email, search-engines are the most popular activity on the web. It’s a fact Search Engine Optimization must be a necessary part of your online marketing strategy.”
Search engine optimization involves a variety of tasks including onpage optimization and link building/off-site promotion. Our onpage optimization services include;
- Meta data analysis and implementation
- Structural and navigation analysis
- HTML and XML sitemap creation
- XML sitemap submissions to search engines
- Broken links discovery and fixing
- Canonicalization (Non-www/www)
- Creation of the robots.txt file
- Content relevancy analysis
- Duplicate content analysis
- Fixing pages with missing or duplicate title tags and meta data
- Heading (H1, H2, H3, etc.) optimization
- Internal linking and text based navigation
- Creation of custom 404 error page
- Optimization of Images (file names & alternative attributes “alt tags”)