Knowing the right keywords to target is just as important as any other part of the SEO campaign. Being able to track and report how each target keyword performs can make all the difference in the ROI (return-on-investment) of the campaign.
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Keyword Research & SEO Reporting
Determining which keywords to target is crucial to any successful SEO campaign. All keyword terms have different attributes, some terms are easier to target than others. Some keyword terms generate more traffic while others have a better chance at sending converting traffic. Some keyword terms may just require a few hours of on-page SEO, while others may require routine press releasing & link requesting for at least several months. When spending your time and money investing in search engines positions, it is a good idea to know which keywords have the best and most efficient chance at generating a return on investment (ROI).
We can help you discover the best keyword terms to target and identify which keywords your target customers are using to find your services, as well as which keywords your competitors are using in paid and natural search engines. We will help you determine the best terms for you to target based on 5 core factors;
- Search Volume & Trends,
- Competition Strength,
- Website Relevance & Current Standings,
- Historical Conversion Stats & Analytics,
- Client Input & Approval
Keyword research involves finding total estimated visitors per month, total sites competing for your terms, industry backlink medium, and other various tactics. Your competition will determine how difficult it is to rank for any given term. To determine the strength of your competition, we will analyze their total pages indexed, total links, social media presence, PageRank, Alexa Rank, target keyword density, domain age, if they are listed in a few particular directories, and other stats that influence search engine rankings.
When it comes to the competition, we can help you;
- discover the competitors of your target terms & why they are ranking, or
- discover which keywords your competitors are targeting & how.
SEO by the Hour uses some of the industry's most advanced keyword tools to give us deep insights into any market/vertical.