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Keyword Research & Competition Analysis
Knowing which keywords to target is crucial because believe it or not, some terms are easier than others to target, some terms generate more traffic than others, some terms have a better chance a sending converting traffic than others. Some terms may just require a few hours of on-page SEO, while others may require routine press releasing & link requesting for at least several months. While spending all of your time & money investing in serch engines positions, it is ideal that the keywords to aim for will generate a return on that investment.
SEO by the Hour can help you discover the best terms for you to target. I can identify what keywords your target customers are using to find your services, as well as what keywords your competitors are using in paid and natural search engines. I will help you determine the best terms for you to target based on 5 core factors;
- Search Volume & Trends,
- Competition Strength,
- Website Relevance & Current Standings,
- Historical Conversion Stats & Analytics,
- Client Input & Approval
Keyword Research
Keyword research involves finding total estimated visitors per month, total sites competing for your terms, industry backlink medium, and much, much more. Your competition will determine how difficult it is to rank for any given term. To determine the strength of your competition, I will analyze their total pages indexed, total links, social media presence, PageRank, Alexa Rank, target keyword density, domain age, if they are listed in a few particular directories, and other few stats that influence search engine rankings.
When it comes to the competition, I can either help you;
- discover your competitors of your target terms & why they are ranking,
- discover which keywords your competitiors are targeting & how.
Here at SEO by the Hour, I use some of the industry's most advanced keyword tools to give me deep insights into any market / vertical
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