Directory submitting is still a legitimate link building strategy. However doing only directory submissions, submitting in bulk, or doing them solely for link building and ranking manipulation is no recommended.
Originally one of the best ways to obtain links was via directories. Even Google used to suggest “submitting your website to DMOZ and other relevant directories”. However, just like every other link building strategy, SEO “specialists” took advantage of this strategy. Thousands of directories came online mainly because every SEO was using them to get backlinks. Finding a service that provides 100, 500, 1,000 directories submissions at a low cost is so easy to find. The problem is, 99% of these directories are useless and provide no benefit to Google, your company or to a link building campaign. These directory submissions may increase your total backlink count however they’ll also increase your chances of getting flagged for bulk link building methods. Furthermore if you think about it, when was the last time you used a directory to find a type of company you were looking for?
Directory Submission Services
Just like article submissions, directory submissions are not a link building strategy that your campaign should be built around. They can be useful in some scenarios, however if 100% of your links are coming from these strategies, you probably have a very weak and ineffective backlink profile.
If your top competitors are listed in several web directories, it could help to make sure you are listed on the same page and same category for a variety of reasons. It could also benefit your link building efforts if you submit to directories devoted to your niche. However submitting to a variety of directories for no reason other than to get links is a huge waste of time and money. We won’t waste your time or your money.
If you are looking for strategic directory submissions and/or professional link building services, contact SEO by the Hour today.