01
11
2014

10 Fascinating Search Engine Optimization Stats

Search Engine Optimization continues to prove year after year that it is the leading source of traffic and conversions for many successful businesses, both large and small.

Here’s the proof:

1) Search is the top traffic driver to content-oriented websites, producing on average nearly four times the traffic of social media (41% from search, 11% from social).  (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

2) Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) (Forbes)

3) 71% of marketers say that content marketing has helped improve their site’s ranking in organic search, and 77% say it has increased website traffic. (iMedia Connection)

4) 70-80% of users ignore the paid ads, focusing on the organic results. (Search Engine Land)

5) SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%) (Marketing Charts)

6) 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)

7) 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)

8) 18% of all clicks on the organic search results come from the number 1 position. (SlingShot SEO.)

9) SEO leads have a 14.6% close rate, while those archaic print or direct mail ads only close at a 1.7% rate. (Search Engine Journal – April 2012)

10) 92% of SEO practitioners say content creation is an effective SEO tactic, and 76% regularly invest in content creation. (B2B Infographics)

author: James Harrison

James Harrison is the lead SEO specialist at SEO by the Hour. He's been doing SEO and internet marketing since 2005. Using his extensive experience working with large corporate sites, small business sites and personal sites, he provides readers with tips and useful information to help them with their online marketing goals. Be sure to subscribe to this blog to get posts straight to your inbox!

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