While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.

– Google, Inc.Search Engine Optimization

White-hat SEO Consulting Services

Ethical, white-hat SEO is simply trying to impress your users by maximizing your website’s capabilities, while sticking to Google’s Webmaster Content Quality Guidelines.

 

A good SEO consultant tries to please the search engines rather than trick them. Google says “Focus on the user and the rest will follow”. At SEO by the Hour, we practice white-hat strategies that search engines recommend. All services performed can be supported by Google’s Search Console, Yahoo’s Search Solutions and Bing’s Webmaster Center.

 

This is why the websites we optimize stand strong or even rise when other websites fall during algorithm changes.

 

SEO by the Hour houses future-minded professionals that pioneer the trends of the search engines, anticipating changes to come. We provide unique services that you can’t find anywhere else, by first making sure that your website is doing exactly what the engines recommend. Websites cannot reach the top of Google if they don’t do what Google says. So if there are crawl errors or HTML improvements from Google, then we’ll do that along with what we expect they will be asking for next.

Ethical Google SEO Services

It’s important to understand that if the services we offer can’t be done in the sight of the Google engineers and “referees”, then it’s cheating. If Google says don’t spam, don’t try to manipulate links, don’t keyword stuff and so forth, we’ll refrain from doing so. There’s no benefit to your website or to SEO by the Hour in trying to trick Google. Besides, Google’s algorithm is so sophisticated and if they haven’t labeled questionable services as black hat yet, they eventually will.

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Search Engine Rankings Increase Traffic

Our SEO Code of Ethics are so stringent, we don't even provide 3rd party rank tracking as a service offering.

James Harrison, Sr. SEO Consultant

This is why the websites we optimize stand strong or even rise when other websites fall during algorithm changes.

James Harrison, Lead SEO Consultant

If the services we offer can’t be done in the sight of the Google engineers and “referees”, then it’s cheating.

James Harrison, Lead SEO Consultant