A good SEO specialist tries to please the search engines rather than trick them. At SEO by the Hour, we practice white-hat strategies that Google, Yahoo! and Bing recommend. The services we perform can be supported by Google’s Webmaster Tools, Yahoo’s Search Solutions and Bing’s Webmaster Center. This is why the websites we optimize stand strong or even rise when other websites fall during algorithm changes.
The services we offer are cutting edge and are superior to other SEO service providers. We are future minded professionals that mind the trends of the search engines. We aim to provide services anticipating changes to come. We provide unique services that you can’t find anywhere else, by first making sure that your website is doing exactly what the engines recommend. You can’t get on top of Google if you don’t do what Google says to do. So if there are crawl errors or HTML suggestions in Google Webmaster Tools, then we’ll do that along with what we expect they will be asking for next.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.
– Google, Inc., Search Engine Optimization
Ethical Google SEO Services
It’s important to understand that if the services we offer can’t be done in the sight of the Google engineers and “referees”, then it’s cheating. If Google says don’t spam, don’t try to manipulate links, don’t keyword stuff and so forth, we’ll refrain from doing so. There’s no benefit to your website or to SEO by the Hour if we try to trick Google. Google’s algorithm is so sophisticated and if they haven’t labeled questionable services as black hat yet, they will, eventually.